Digital Consultancy
In the past 14 years, a significant revolution has occurred. Emails have become a major tool of communication and retention; Websites have become a necessity to tell people you’re ‘there’, or allow them to buy from you, or interact; A Search Engine Optimisation strategy is crucial to be found in the ever-increasing world of the web; Advocacy via Social Media can ensure your brand succeeds and provides more insightful feedback than small research groups can ever provide.
As the saying goes, ‘Time waits for no man’ and with the advent of the digital age, companies are now required to move fast if they want to succeed. They must adapt. They must show they understand. They must continue learning and implementing these changes.
This is where Drive Digital can help you. To really keep your company at the forefront of the digital revolution, you sometimes need an outside view. A fresh view, unencumbered by internal politics and habitual thinking. And this is what we can do for you.
Help you prepare a digital strategy for your business
In consultation with your key stakeholders, we’ll help you create a 3-5 year strategy. Then, unlike most ‘consultants’, we’ll offer to get our hands dirty and help you implement it. We’ll include success metrics and a realistic timescale so you can track progress easily. And if you need in-house skills, we’ll help you find the right people and identify leaders to make sure your strategy succeeds.
Run a tender process for a new project
It can sometimes be a daunting process when you have a digital project you want to implement. Identifying the right agencies, putting together the right brief and asking the right questions can be difficult. Get it wrong and you may appoint the wrong agency, pay over the odds and risk outright failure to deliver.
At Drive Digital, we’ll help you put together a tender document that asks all the right questions and contains all the relevant information. We’ll also help you identify the right kind of agency, based on qualities such as Reliability, cost-effectiveness, compatibility and skills. This can save you tens of thousands of pounds in itself and provide reassurance that your digital projects will succeed.
Build an in-house digital division
You already run a successful business and you’ve identified that you need digital skills in-house. Perhaps you’ve worked previously with an agency and now wish to take what they’ve given you and grow it, cost-effectively. To do this, you’ll need good people. The best. Making a mistake with the first runs the risk of weak hires to follow. And should that happen, you could end up wasting hundreds of thousands of pounds and much time, as well as failing to achieve your business objectives.
With our considerable experience in building businesses and hiring the right people, we’ll undertake the whole recruitment process. We’ll help you create a team structure with appropriate target salaries and then we’ll find the right people for you. We’ll arrange and look after the whole interview process and only bring you in when necessary i.e. at second interview stage. We’ll then help your new team ‘bed in’ to your company and ensure their skills continue to grow. We’ll also identify high-fliers with ideas to help your company succeed and ensure their ideas are heard.
Market to new sectors
The recession has forced many companies to re-evaluate their businesses and in many cases, think hard about their marketing. For any growing business, there is a need to increase audience reach and win new customers, while also retaining and growing the existing customer base. Some methods are effective in doing this. Some are less so.
With our considerable marketing experience, we’ll help you identify the sectors you should target. We’ll then help you execute the plan and ensure it is as successful as it can be. And though we’re specialists in digital marketing, we don’t rule out other forms of media. Print, Direct, TV, Radio – they all have a part to play and we ensure you get the right balance to help your business succeed.